I found this awesome report in The Age, an Australian newspaper, about marketing by cereal companies and thought I’d revive a couple of videos I posted about high sugar breakfast cereals…
I’m actually really happy to read tweets and see news reports coming in now about companies like Kelloggs, who have a great opportunity to improve their currently horrendous products and use their distribution channels to help people live a healthy life. How long until they actually put something really awesome and healthy out there?
Breakfast is such an important meal of the day for our emotional stability and physical energy levels. If you’re eating sugary, refined breakfast cereal then you’re setting yourself up for a day of ups and downs. Get stuck into a high protein breakfast with some greens like Eggs and Spinach and you will be off to a much better start.
In my opinion Kellogg’s have been misleading consumers, aggressively marketing their products as healthy when they actually are not. Check out links and tweets at the bottom of this page to bloggers and companies talking about this.
Kellogg’s Cereal Bar Video: Posted June 2nd 2011
Credit where credit is due. Kelloggs did do a bit of work last year (2010) to reduce the sugar content of some of their products – though what did they replace it with and is it natural?
I wrote and filmed this the following back in 2011 before Whole Foods were exposed for selling GMO foods. Now they are lower on my list of favorite places to shop though they do still stock some awesome stuff.
While I was in California I visited as many of these stores as possible… So many amazing foods to enjoy! And an awesome place to meet people!
Yes, they’re ‘natural’ whatever that means now, though they’re full of sugar. Refined Sugar is something that is happily stored as fat in your body. You see, when we eat more than a certain amount of sugar (approx. 5 tea spoons) within a 3 hour period our insulin comes along and does what it’s supposed to, it takes that excess sugar away. And stores it as fat!
If you’re eating Breakfast Cereal to lose weight and ‘balance’ your diet think again.
They promote their products as ‘low fat’ which is true, though the reality is that most of these foods are full of sugar and wheat which is NOT part of a balanced diet, and will happily be converted into fat inside your body. Not to mention the implications added refined sugar has on your mood, insulin resistance and risk of diabetes.
Stay cool about it, it is serious, though just be aware and know that added sugar in your foods should be cut right down and or avoided!
Organic Raw Honey is an alternative to consider (unless you are on a strict fat loss program) because this kind of honey does actually contain nutrients…