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I found this awesome report in The Age, an Australian newspaper, about marketing by cereal companies and thought I’d revive a couple of videos I posted about high sugar breakfast cereals…
I’m actually really happy to read tweets and see news reports coming in now about companies like Kelloggs, who have a great opportunity to improve their currently horrendous products and use their distribution channels to help people live a healthy life. How long until they actually put something really awesome and healthy out there?
Breakfast is such an important meal of the day for our emotional stability and physical energy levels. If you’re eating sugary, refined breakfast cereal then you’re setting yourself up for a day of ups and downs. Get stuck into a high protein breakfast with some greens like Eggs and Spinach and you will be off to a much better start.
In my opinion Kellogg’s have been misleading consumers, aggressively marketing their products as healthy when they actually are not. Check out links and tweets at the bottom of this page to bloggers and companies talking about this.
Kellogg’s Cereal Bar Video: Posted June 2nd 2011
Credit where credit is due. Kelloggs did do a bit of work last year (2010) to reduce the sugar content of some of their products – though what did they replace it with and is it natural?
There is much more work to be done to clean up Kelloggs product range…
Wikipedia Posts on Kellogg’s Marketing:
Tweeters to check out on this subject:
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